Rihanna Releases New Fragrance Ad (video)
In the ad, the Diamonds singer wears a tiny black dress that slips down her shoulders, and stilettos, toying with the camera to the song Right Now. The video cuts between Rihanna sitting on a chair, working her stuff for the shoot, and behind-the-scenes shots of the star preparing for the ad, observes E! Online . The fragrance itself, which is a mix of lemon blossom, cyclamen, jasmine, rose, plum, suede, patchouli, vanilla and amber, has as much femininity as Rihanna shows off in the commercial. According to Wonder Wall , this fragrance is all about Rihanna and who she is. “People are always changing and evolving, and with Rogue, my new fragrance, I wanted to switch it up to reflect who I am today. It’s a personal fragrance that’s more self-aware. It’s Rogue, it’s me,” the singer said. But just because it’s modeled after her personality doesn’t mean that it’s not fit for every woman out there. “This scent embodies demure feminine qualities yet carries into an audacious new moment, she continued.
For the original version including any supplementary images or video, visit http://thecelebritycafe.com/feature/2013/09/rihanna-releases-new-fragrance-ad-video
Macy’s Gets “One Direction” Mania as Stores Nationwide Celebrate the Launch of “Our Moment” Fragranc
One Direction’s debut fragrance “Our Moment” now available at Macy’s stores and on macys.com (Photo: Business Wire) “We know how eagerly One Direction fans have waited for the ‘Our Moment’ fragrance to launch here in the United States, and are excited to offer the collection nationwide and on macys.com,” said Martine Reardon, Macy’s chief marketing officer. “We know our customers will also have fun hearing the band’s music in our stores today, helping launch what is anticipated to be one of the most popular fragrances with our shoppers throughout the holiday gifting season.” “Our Moment” is a sparkling, juicy and feminine fragrance made up of splashes of fresh fruit and seasonal flowers infused with undertones of warm musk. The pink grapefruit, wild berries and red currants, combined with the delicacy of jasmine petals, and frangipani with the dry, woody tones of musk and patchouli leave an enticing and playful scent on the skin. The band worked closely with fragrance experts in choosing their favorite scents and was involved in every step of the creation process, including the design of the bottle and packaging. The collection, available in store and online, ranges in price from $15 to $59.50 and includes Eau de Parfum (available in 1.7 oz and 3.4 oz), shower gel and body wash, as well as a rollerball available only at macys.com. About Macy’s Macy’s, the largest retail brand of Macy’s, Inc.
For the original version including any supplementary images or video, visit http://www.dailyfinance.com/2013/09/17/macys-gets-one-direction-mania-as-stores-nationwid/
Fragrance, Color Cosmetics Drive Sales at Coty
We continue to show strong ability to convert earnings into cash, enabling us to keep investing to support our growth. We remain committed to our long term strategy to grow revenues in line or faster than the markets and segments where we compete, and to grow earnings faster than sales, driving continuous margin expansion.” Increased net revenues in fragrances reflected strong growth in power brands Marc Jacobs, Chloe and Playboy, bolstered by the success of new launches DOT Marc Jacobs, See by Chloe and Playboy VIP. Also driving segment growth was the newly established brand Lady Gaga Fame and the strengthening of the Roberto Cavalli brand through new launches, including the extremely successful special edition fragrance for the Middle East, Roberto Cavalli Oud. Operating income for Fragrances increased 9% to $369.7 million. Segment growth in Color Cosmetics was primarily driven by the outstanding development of the Rimmel brand, gaining market share in the US and Europe. Its double-digit growth was driven by a creative and successful innovation plan and a cutting edge marketing mix, with an innovative and engaging digital program. N.Y.C. New York Color and Manhattan, the company’s entry price level brands, also contributed to the growth of the segment. Nail care brands OPI and Sally Hansen remained stable versus last year.
For the original version including any supplementary images or video, visit http://www.happi.com/contents/view_breaking-news/2013-09-17/fragrance-color-cosmetics-drive-sales-at-coty/